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Research Reveals Best Social Media Networks for Content Marketers

Which social media networks are most relevant to content marketers right now? Content marketers need to know where (and how) they should focus their efforts for maximum ROI. This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each. #1: People Spend More Time on Visual Networks It’s impossible to miss the powerful effect of visual content on the social web. It can significantly enhance a brand’s marketing objectives by generating more customer interest and prompting prospects to take desired actions. As an example of the power of pictures, consider that Tumblr, Pinterest and Instagram each gained over 10 million visitors in 2012, thanks to eye-catching content. Numbers from Statista numbers shared on Mediabistro show that users spend more time … [Read more...]

Blogging is Top Focus for Marketers Research Shows

Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered. Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?” These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understandinghow they use social media to grow and promote their businesses. Here are some interesting findings from the survey: #1: Marketers Want Most to Learn About Blogging When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This … [Read more...]

How Marketers Are Using Social Media in 2013 [Infographic]

It's that time again. Social Media Examiner has recently published their 5th annual Social Media Industry Marketing Report, which shows how B2B and B2C marketers are using social media and their future plans in this space. If you're doing social media for your own business or on behalf of your clients this 43-page report is a must-read, which you can download here. As we did last year, my team has created an infographic to give you a little glimpse of the actual report. Again, this is really just a quick summary and you'll want to read the full-length report for yourself.   Your Turn: Are you surprised by any of these findings? Please share your thoughts in the comment box below. … [Read more...]

Why Healthcare Blogging is Better than Social Networking: New Research

Are you wondering how to influence patients and consumers? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions, such as selecting a hospital. Why are blogs so influential? Bloggers tend to be very honest and sincere in their … [Read more...]

7 Social Media Trends for Consumers: Research Article

Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks. Here are seven key findings from that report. #1: More Time Invested in Mobile The survey found that consumers are increasingly looking to their smartphones and tablets to access social media. While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent. Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet. Key Takeaway: When it comes to consuming social content, it’s all about mobile. For … [Read more...]

Findable Content Marketing: 3 Google Keyword Tool Tips

I love diversity of the arts. It makes the world a beautiful place. It brings us Beethoven and Yiruma, Carravagio and Banksy. But remember there was a time when each of these fellows was unknown and unheard of, until someone discovered, consumed, and shared their work. The lesson here for businesses is that, whatever content you create, people should know it exists. Even the most epic content is worthless unless someone finds it, enjoys it, and passes it along to his friends and peers. That’s what great content is all about. Image Source: PartnerHund, used under Creative Commons License Google’s Keyword Tool helps your content get found. It allows you to identify good opportunity keywords (or phrases) that are popular and easy to leverage. When these words are added to your content (in the headline, copy, or both) people can … [Read more...]

Data-Driven Storytelling: 6 Steps to a Credible Story

Compelling stories live in our data. But you wouldn't know it by the way brands treat it. In a recent article published on Content Marketing Institute, Colleen Jones asked the question, “Can digital branded content ever be taken seriously — even as seriously as journalism?” Without a doubt journalism has had a huge head start when it comes to creating stories that capture hearts and minds. Part of that success comes from using research data (polls, surveys and feedback) to understand what readers find valuable, particularly as it relates to the issues and problems they face. Do content marketers have the same research opportunities? Of course they do. In fact, if more content marketers were to use publicly available data the way journalists do then branded content would offer new angles, insights, and more value to stories … [Read more...]

3 Steps to Building Patient Personas for Content Marketing

In content marketing and social media you want to make sure you're engaging with the right people. So for example an OB-GYN practice using Facebook, Twitter, and a blog to bring in more patients should make sure they're engaging with women of child-bearing age within their geographical area. They shouldn't bother having conversations with young men, or people living across the country. If you're marketing this particular practice you'll need to consider the different types of patients to target: pregnant and non-pregnant women; married and single mothers; middle aged women and teen-aged girls and so on. The point is you want to have a crystal-clear understanding of your community in order to have relevant conversations with them, inform, educate and seek their trust. That level of understanding comes from building patient … [Read more...]

7 Consumer Online Trends that Impact Healthcare Marketing: 2013 Research

Are you a healthcare marketer who is interested in consumer online trends? Would you like to know how online health seekers could impact your marketing efforts in 2013? In this article I examine a recent report published by Pew Research, in which 3,014 adults living in the U.S. were surveyed to find out how and why they use the Internet to answer their healthcare questions. Here are 7 of the most interesting findings from the study: #1. 1 in 3 U.S. adults use the Internet to diagnose a medical condition 35% of American adults said they go online specifically to try to figure out what medical condition they or someone else might have. These were referred to in the report as 'online diagnosers.' Based on the information gathered 53% of online diagnosers said they went on to speak with a doctor about what they found … [Read more...]

8 Content Marketing Trends for B2B: Research Review

**This article was first posted on Social Media Examiner on December 27th, 2012 Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs. You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year. #1: Producing Enough Content Is Top Challenge In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge. Producing enough content is now the top challenge for content marketers.   It is quite conceivable that this challenge will … [Read more...]