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How the Media Covers Digital Health Topics

The digital health revolution is empowering people to better track, manage, and improve their health. And the tools are there – smartphones, wireless devices, desktop apps, patient portals, and many more – all able to monitor, analyze, and report health data on an ongoing basis. But where do people go to discover what tools and technologies are available to help them manage their health? Well the Internet is a leading source of information. Pew Research indicates that 85% of U.S. adults use the Internet, and 72% of those get their health information online. But do people look for information about digital health on traditional news media outlets like CNN, Foxnews or NBC news? And if they do, what kind of information do they find once they get there? In fact while we’re on the subject, how much of the digital health … [Read more...]

Mobile Marketing: 5 Simple Rules for Launching an SMS Campaign

Is mobile marketing taking over? The simple answer is 'Yes'. But let's consider the evidence shall we:  i) There are 6.8 billion people on the planet ii) 4.0 billion people own a mobile phone iii) 91% of them have their phones within arm's reach 24/7 (Morgan Stanley) iv) By 2013 the primary way of accessing the Internet will be via mobile browsers (Gartner) And there is plenty more research to support why mobile should be your top content priority. Just check out Jamie Turner and Jeanne Hopkins latest book on mobile marketing, 'Go Mobile!' Using SMS (texting) ads is by far the cheapest and simplest form of mobile marketing. Take a look at how easy it is to create an SMS ad: Image credit: This image is from Tantango.com So if this is something you've been thinking about lately, here are 5 simple rules to … [Read more...]

New Mobile Health App Helps Families Feel More Secure

Do you know someone who is constantly sick or in poor health? Do you worry that something might happen to them when there's no-one closeby to assist? If so, there's good news for you and those you love that are in that situation. SecuraTrac (the folks who make GPS-enabled tracking devices for health and safety) and Vital Connect (a body sensor manufacturer) have teamed up to develop a mobile personal emergency response system (mPERS) called SecuraFone Health. This is a new, innovative app that will give medical professionals, caregivers and family members real-time notification, when an unexpected health crisis occurs. Features By detecting falls, dangerous changes in heart rate, respiration, or vital signs, medical staff and family are immediately alerted about the change as well as the user’s real-time … [Read more...]