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6 Ways to Engage Your Patients on Facebook

Do you have a Facebook page for your medical practice? Are you looking for fresh ideas to quickly ramp up engagement and participation from your fans? There are tens of millions of business pages on Facebook. There’re also those notorious, complex algorithms that mysteriously determine what fans can see or not see on their news feed. Both these factors make it incredibly difficult for page owners like you, to maintain engagement on Facebook. But as a doctor and a business owner you know that Facebook is extremely valuable to your practice. Here are 6 ways to improve engagement on your page. 1.  Post News articles, stories and current events As of December 2013, Facebook updated their Newsfeed algorithm with a requirement of ‘high quality content.’ What this means is that Facebook will start to give more visibility to … [Read more...]

The Ultimate Guide to Using Twitter For Your Dermatology Practice

Are you interested in learning how to promote your dermatology practice on Twitter? Compared to other social networks, Twitter is one of the simplest and most straightforward platforms you could ever use. The interface is simple and there are no privacy settings or new changes to deal with every few months. In fact Twitter is perceived by physicians to be a more relevant platform for medical conversations than say, Facebook. Even with a limitation of 140 characters per tweet, Twitter is a great place for dermatologists to amplify your voice, accrue more influence, and extend your reach simply by leveraging this platform a few minutes each day. Here’s how to get started on Twitter. Planning Phase Define your Goals – Decide what you are trying to achieve with Twitter. Your objectives should be specific, timely and measurable … [Read more...]

Most People are Consumers Not Creators of Social Media Health Content

Happy New Year and best wishes for 2014! I thought I’d kick off the New Year discussing an interesting online trend - that most people are consumers rather than creators of health-related social media content. I believe this is a pertinent discussion because as more healthcare organizations pursue larger online audiences, it’ll be increasingly important for them to understand the content habits of these audiences e.g. who are the creators vs. the consumers of content; where do they hang out; and why do they behave the way they do. This type of persona insight is incredibly useful in helping healthcare marketers to segment and target their audiences more precisely. So let’s get started. In the beginning… Historically (i.e. before Web 2.0) online health information seekers went to organization-sponsored websites (which … [Read more...]

Social Listening for Healthcare Marketers: 4 Steps for Success

Are you in charge of managing social media at your healthcare organization? Whether you’ve been around social media for a while or you’re new to the game, you’ve probably heard of the term ‘social listening.’ Social media listening is the continuous process of identifying and monitoring what’s being said about your organization online. It’s not something that you do once (say at the beginning of your social media launch). It’s something that you do all the time – in the beginning, in the middle and throughout your social media campaign. Image credit: iStockphoto Why Listen? Social media listening is important for two reasons: To identify unmet needs and respond quickly to those who need your help. To uncover potential problems that could potentially hurt your brand. But according to a report by McKinsey most … [Read more...]

Obamacare Website Not that Bad

Obamacare's website is really bad says an article on Washington Post's Wonkblog. That's because when 3 million people logged onto Healthcare.gov last Tuesday, what they found was a website riddled with glitches. It turns out that huge volume (traffic) overwhelmed the system causing it to crash within the first few hours. The Fact of the Matter Here's what we know for sure based on a report from USA Today. The site was expected to draw 50,000 to 60,000 simultaneous users but instead drew 250,000 users at a time. The bugs in the system prevented people from creating user accounts which would enable them to shop for health insurance. More than 8.1 million users visited the site from Tuesday through Friday last week. The part of the site that explains how the new law will work, and gives broad information about the plans … [Read more...]

5 Ways to Engage Women in Social Media & Public Health

Yesterday afternoon, I sat on a Google Hangout panel hosted by Danya International, to discuss how to engage women in social media and public health. The discussion focused on opportunities and challenges faced by healthcare communicators in both public and private sectors when using social media to engage women in healthcare conversations. Among the talented group of ladies in the panel were Pam Moore, Rebecca Aguilar, Barbara Ficarra, Dr. Sandra Ford, and Michele Late. Here are 5 key highlights from our discussion: #1. Women want credible online health information When women look for health information online, they do so as caregivers to their children, spouses and other family members. This is a very personal thing. It's important to them that the information they find is credible and accurate. Blogs written by non-medical … [Read more...]

5 Reasons Why Concierge Practices Should Blog

Are you a physician or physician group that has recently established a concierge practice? Are you wondering how to market your new practice?   The most challenging part about marketing a new concierge practice, is to sign up enough patients to make it profitable within a relatively short time. If you're like most physicians you're a medical professional at heart, not a marketer. It's not a simple thing for you to switch hats from doctor to business owner. It's even harder with a new practice when there's not much money coming in. Beyond SEO here are 5 reasons why blogging could be your best marketing strategy especially in the early months of your concierge practice: #1. Educate Patients About Concierge Model When you first establish your concierge practice, many people will not understand how this model of medicine … [Read more...]

5 Content Strategies for Boring Healthcare Brands

If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin The formidable challenge for healthcare marketers of boring brands is that you have to present content that is remarkable and interesting, even when your product or service —on the face of it—is not. Let’s face it. Not every healthcare marketer has the advantage of selling sexy products such as face lifts, tummy tucks, or breast implants. But the fact is, boring products solve legitimate problems too. Extracting wisdom teeth or doing colonoscopies may not sound terribly exciting, but these services are extremely important, even helping save people's  lives. So, how do you get prospective patients or caregivers excited about the services you … [Read more...]

How to build a Content Strategy for Online Healthcare Communities

Did you know that health-related research is among the top three online activities worldwide? In the United States alone, more than 100 million Americans per year will visit health-related sites such asWebMD, Familydoctor.org, Healthfinder.gov, and CNN Health, among thousands of others. Within the massive ecosystem of health-related content websites, community-based sites are critical sources of trusted information for patients and caregivers. They offer a single spot for multiple stakeholders — including marketers — to interact with and contribute content to the community. And that’s where marketers need to get smart. So how should marketers approach a content strategy for an online health care community and ensure that content is credible, relevant, and supportive of the organization’s objectives? Andy McCartney offers a … [Read more...]