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16 Tools to Turbo Boost Your Blogging Process

Do you blog regularly? Are you looking for tools to make the process easier? Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process? In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business. #1: Brainstorm Blogging Ideas When you need inspiration for your next blog post, where do you go? You can avoid blogger’s block by trying out these idea-generators to quickly get your creative juices flowing. How to Use Quora to Cook Up Great Content: Adrienne Erin writes a pretty inspiring post about scanning Quora to find popular conversations and using those topics to create blog content. Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]: Ginny Soskey … [Read more...]

Obamacare Website Not that Bad

Obamacare's website is really bad says an article on Washington Post's Wonkblog. That's because when 3 million people logged onto Healthcare.gov last Tuesday, what they found was a website riddled with glitches. It turns out that huge volume (traffic) overwhelmed the system causing it to crash within the first few hours. The Fact of the Matter Here's what we know for sure based on a report from USA Today. The site was expected to draw 50,000 to 60,000 simultaneous users but instead drew 250,000 users at a time. The bugs in the system prevented people from creating user accounts which would enable them to shop for health insurance. More than 8.1 million users visited the site from Tuesday through Friday last week. The part of the site that explains how the new law will work, and gives broad information about the plans … [Read more...]

Breast Cancer Conversations on Twitter

October is National Breast Cancer Awareness month. It seems odd that in the 21st century we would need a reminder of such magnitude. But sadly we still do. In some communities breast cancer is still a 'hush-hush' subject that brings shame and isolation. But even here in America there are many women who skip life-saving screenings either because they're too painful, or too expensive. It shouldn't be this way. That's why it's so cool to see Twitter awash with #pink conversations where affected women and healthcare experts are talking about their experiences and encouraging other women to think about their own health. I especially love what GE Healthcare is doing with these conversations. They created a stunning visualization to capture streaming breast cancer conversations live from Twitter. Their goal is not only to raise … [Read more...]

Why Frustration is an Important Part of Your Corporate Story

Many times when talking about the benefits of our product or services, we focus on the successes, the stories or testimonials of satisfied customers, and on happy endings. Rarely do we talk about the frustrations that went hand-in-hand with creating the solution. The problem with this approach is that it's only partly true. As someone wisely said, "before we find the answer, before we even know the question, we must be immersed in disappointment, convinced that a solution is beyond our reach." Frustration and disappointment come in different ways: lack of support, tight budgets and limited resources, negative reviews, differences of opinion, disgruntled employees, mental blocks and so on. And these are precisely the things that we must wrestle with before a solution can be found. These too are an important part of the … [Read more...]

What Olympian Stories Teach Us About Content Marketing

If you've been watching the Olympic Games closely, then you've heard some pretty compelling stories about athletes who've overcome huge obstacles and heartbreaking losses to achieve triumph. My favorite Olympian story is about Guor Marial who actually doesn't belong to any country - he is running track as an independent athlete. His story is that at the of 8, he ran away to escape child slavery at a labor camp in Sudan. At 16, he came to the U.S. as a refugee and discovered that he was good at distance running (No kidding!). Marial did not qualify to run for the US Olympic team as he was not a citizen. But then he refused an offer to run for Sudan, where so many including his own family have suffered. One month before the 2012 Summer Olympics, Marial was cleared by the Olympic Committee to run as an independent athlete. … [Read more...]

5 Things Children’s of Alabama is Doing Right on Facebook

"If you need a blessing, visit Children's of Alabama," says Rita Russell Daren one of the hospital's 21,418 Facebook fans. Children's Hospital of Alabama is the 10th busiest pediatric medical center in the U.S. Located in Birmingham, this facility has been ranked nationally in 10 pediatric specialties including cancer, cardiology and heart surgery, neurology, nephrology and others. But apart from healing children, Children's of Alabama has also done very well using social media content on Facebook to successfully compete  for attention and relevance. Here's what Children's fans are saying about them: Facebook Recommendations The true character of Children's Hospital is revealed in the collective positive experiences shared by customers, employees and other stakeholders. Here are 5 awesome things that Children's … [Read more...]

Smashing Social Media Strategy at UAB Medicine

From what I've seen in the past, medical facilities aren't known for their social media prowess. In fact healthcare organizations are lagging behind when it comes to adaptation of social media content. So when you come across a facility such as UAB Medicine (Birmingham, Alabama) that has not only fully embraced social media, but is actually a stellar example of social media done right, it's time to take a closer look and investigate how they have become so successful!   The fact that they also have a social media commenting policy (below the fold) in which the rules of engagement are clearly stated is awesome because it supports, protects and enhances high-quality engagement. UAB Website Generally speaking, website content should do two things - engage visitors and/or convert them into customers! I love that the … [Read more...]

DeKalb Medical Joins the Healthcare Social Media Conversation

As of October 2011, there were 1,229 hospitals across the US using social media i.e. YouTube, Facebook, Twitter, LinkedIn, Foursquare and blogs (Source: http://ebennett.org/hsnl/) Some of them don't appear to be serious at all - in fact I question their commitment to the healthcare social media conversation and wonder if it's just a 'feel good, let's be cool' type of thing. But Dekalb Medical is not among them. This is one of the few organizations that are sincerely embracing new media in order to connect with the people they serve. Sure, they still have much to learn, but it is clear that they're making a genuine effort to engage their audiences in interesting ways. Dekalb is stunning on Facebook Dekalb has a small Facebook page with 509 fans. But everyone knows that big fan numbers don't mean that the page is healthy. The … [Read more...]

Alaska Native Tribal Health Consortium [ANTHC]: Keeping A Strong Focus on Social Media

In social media we usually associate success with numbers - 'number of followers or fans', number of times content has been re-tweeted, shared or plus 1'd and number of subscribers. This is called social proof but it's not always proof of a job well done. Sometimes your numbers may be small, but the size of the problem you're solving is huge. I came across Alaska Native Tribal Health Consortium (ANTHC), a small healthcare provider serving rural Alaska. The organization was created in 1997 to manage health services for the Native Alaskan people. Their success has been phenomenal. ANTHC has not only contributed to the near eradication of hepatitis A among Alaska Natives, but also made this population's rate of disease go from among the worst to the best in the U.S (quoted on their website). Now there's a story worth … [Read more...]

9 Tips to Make Healthcare Content More Compelling

With a few exceptions healthcare websites are plagued by content that is dull, difficult to understand and fuzzy on the value proposition. Online readers don't have time for this. In fact studies show that readers will leave your website within 10 seconds unless your web content communicates a clear value proposition to the user. Compare and contrast Take a look at United Healthcare which provides a clear value proposition. Users get that UHC provides healthcare plans that are simple and easy to understand. In addition consumers can quickly navigate the site for specific links to: various insurance plans employer plans doctors in the network and other healthcare resources UHC's clean and clear site is visually appealing and inviting to visitors.   In contrast look at Assurant health which is poorly … [Read more...]