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16 Tools to Turbo Boost Your Blogging Process

Do you blog regularly? Are you looking for tools to make the process easier? … [Read more...]

Why Website Content for Patients Should Be At 6th Grade Reading Level

As content writers our top priority when writing anything is to keep the reader in mind. … [Read more...]

Healthcare Blogging: 6 Types of Content that People Love

It takes more than just publishing a blog article and sharing it on Facebook to get the comments, shares and page views rolling in. … [Read more...]

Healthcare Blogging: How to Build Strong Content Foundations

Healthcare marketers aren't the only ones struggling to create compelling content. … [Read more...]

Effective Content Marketing: How to Solve Your Customers Problems

What problems do you solve for your customers? A content marketer's biggest challenge is to solve customers' problems while maximizing the effectiveness of his or her content. … [Read more...]

5 Ways to Inspire Patient Relationships with Blog Comments

Have you ever read a healthcare blog that does not allow comments? Did it make you feel inspired to come back and read it again, or share it with your friends? … [Read more...]

4 Reasons Why Your Medical Practice Should Consistently Create Fresh Content

In this digital age that we live in, having a constant stream of fresh ideas in the form of content is key to the survival of your brand. … [Read more...]

Using Data to Create Healthcare Narratives

I mentioned in a previous post that "important stories live in our data". … [Read more...]

3 Steps to Building Patient Personas for Content Marketing

In content marketing and social media you want to make sure you're engaging with the right people. … [Read more...]

How to Start a Health Blog in 10 Easy Steps

Are you wondering what it takes to start a health blog? A health blog can be written by a non-profit, a government agency or a healthcare business. But it can also be an individual's effort - one blogger's thoughts, experiences and advice. It is not uncommon to see health enthusiasts take to blogging as a platform to share their knowledge in medical, preventive, experiential, political or other health-related topics. … [Read more...]