Get Free Content Marketing Advice

Sign up below and learn how to:

  • grow your online brand with content marketing
  • create valuable content that attracts customers

Sign up

BlogWorld Revealed: Why You Should Have Been There #bwela

On Saturday night I got back from BlogWorld 2011 Expo – a blogging conference that took place in Los Angeles.

Though a little over-priced ($1200) I must say it’s probably the best training, networking and industry resource available to bloggers anywhere. (By the way in the interest of disclosure, I did have a press-pass).

My personal expectations were met and surpassed but there were also some cool things about Blogworld, that I wouldn’t have known had I not been there:

It’s the connections not the sessions

Good connections are hard to find. At Blogworld, I was blown away by the caliber of talent that I rubbed shoulders with. Truth be told, I had always thought of BlogWorld as a hang-out for bloggers without a serious agenda.

But then I met folks like Chris Karazin (who’s  doing some amazing things over at beyondblackwhite.com ) and Brian Parsons who doesn’t have his own platform yet, but he should. Brian knows everything about sound technology.

At one podcasting session it became clear that he was the expert, when everyone started asking him questions about the technical side of podcasting. I won’t be surprised if he speaks next year.

Some crazy smart teachers

Pat Flynn of Smart Passive Income and Chris Garrett of authorityblogger.com are pure and priceless gems. You’ve heard the saying, ‘you don’t know what you don’t know’? Well for me, these were the two guys who pointed out what I didn’t know, and made me wonder how I’ve managed this far without knowing it.

All I can say is that I’ll soon be taking some bold new steps after having listened to them. Steps that involve getting very uncomfortable, launching new platforms that seemed impossible (until now) and embracing technologies that intimidate me.

The company you keep

I was at BlogWorld as part of the Social Media Examiner team, where I am a contributing book review writer. By virtue of hanging out with Mike Stelzner, I got to wine and dine with A-listers such as Mari Smith, Jason Falls, and Denise Wakeman.

Social Media Examiner staff and writers

That was an eye-opener.

Too often we think of ‘big-name’ bloggers as being detached and disinterested. I’ve always heard nice things about Mari Smith, but what I didn’t realize is how humble and selfless she is.

Similarly Jason Falls was delightful to talk to. He greeted me like an old friend when I met him for the first time at his book party. I liked him instantly – and not because (as I discovered) we share common views on some hot-button social media issues.

At BlogWorld the company you keep is crucial. That alone can make or break the entire experience.

Windows of opportunity at the exhibition

The only reason I went to the exhibition was to eat – someone told me they had good Chinese food.

But I stayed for different reasons. At the exhibition hall is where I met some amazing book authors such as Jesse Stay (Google+ for Dummies) – A couple of months ago I wrote a review of his previous book – Facebook Application Development for Dummies, so it was nice to meet the man behind the book.

At the exhibition hall is also where I discovered a potential business opportunity with Barnes & Noble, and a new networking group called the socialmediaclub.com (I’ll be jumping aboard their Baltimore Chapter).

Bumping into my friend Shashi Bellamkonda (a.k.a the Social Media Swami), was awesome as always. Shashi knows just about everyone in the industry and is ‘the perfect networker’ – through him I met some key people in social media.

At the end of the day…

…I had a wonderful experience at BlogWorld L.A. One of the key takeaways for me was that BlogWorld is NOT a hangout for hobbyist bloggers.

On the contrary, when Shani Higgins (CEO of Technorati) unveiled the State of the Blogosphere 2011, it was clear to me that we – as professional bloggers – are emerging as a force to reckon with, in the global marketing environment.

Over to you: What are your thoughts (informed or otherwise) about BlogWorld conferences?

Comments

  1. Spot on assessment. Blogworld is for bloggers at all levels and those who want to uplevel their expertise, whether it is beginner, intermediate or advance-“a-list”.

    Chris Garrett is one of my fav and while he will never tell you (because he is too humble) he is one of the top ten bloggers of the world. So his advice is priceless.

    My thoughts on blogworld – are that I am still amazed how many brands and even PR and publicity people who do not get it “properly.” What I mean is they still use push and force even in their verbal communications. (don’t ask me how I know, chuckle)

    The rest I will save for my assessment post ( I know you will understand ;))

    • Anonymous says:

      Hey Michele,

      Nice to see you here. I love your radioshow – matter of fact podcasting is one of the things that Pat Flynn (at his BlogWorld session) convinced me to try out! It’s a little scary but I’m diving in.

      Were you there? Can’t wait to read your assessment post. Keep up the good work Michele 🙂

  2. Thank you so much for writing about BWELA! The phrase “You don’t know what you don’t know” pretty accurately describes my experiences every time I attend a BWE event. Glad to hear that you had a good time and hope to see you there in the future!

    • Anonymous says:

      Hi Allison,

      Isn’t that the truth — that there’s always something new to learn at these events.

      Would have loved to connect with you at BWELA. But let’s connect on Twitter/Facebook/Google+ and exchange ideas there. I’ll look for you 🙂

      Cheers!

  3. Thank you so much for writing about BWELA! The phrase “You don’t know what you don’t know” pretty accurately describes my experiences every time I attend a BWE event. Glad to hear that you had a good time and hope to see you there in the future!

    • Anonymous says:

      Hi Allison,

      Isn’t that the truth — that there’s always something new to learn at these events.

      Would have loved to connect with you at BWELA. But let’s connect on Twitter/Facebook/Google+ and exchange ideas there. I’ll look for you 🙂

      Cheers!

Speak Your Mind

*