With the rise in blogging popularity, there is always a new writing technique or blogging standard being preached. But whether you’re blogging for business or for personal reasons, the rules are hardly written in stone. From posting frequency to image usage, it’s all about what works for your site and for your readers.
“With a blog, you set the agenda. You write as much or as little as you like, you write as frequently or infrequently as you like, and nobody can tell you what to do.” – YourNicheBlog.com
Posting Frequency: Daily or Weekly
A popular topic of discussion in the blog world is posting frequency. It’s been noted in many cases that there is not one correct answer here. Some blogging professionals believe that posting every single day is a requirement. On the other hand, some suggest that consistently writing 2-3 good posts a week is enough. Neither of these is right or wrong, so which do you choose?
- Daily: Posting every single day takes a lot of work and time. This may not be possible, or necessary, for your blog. It will depend on the kind of blog you maintain: If you run a news or trending blog, you’ll need to be writing at least Monday through Friday.
- Weekly: For a personal or smaller blog, 2-3 posts a week, coupled with good SEO practices will keep your unique traffic at a steady rate and be enough for your readers.
Blog Length: Long or Short
Another hot blogging topic: what length will be best for your readers and Google? While many argue that quality is better than quantity, there is an aspect of good SEO that comes from writing longer posts. Still, your blog audience and theme can be a significant factor as well.
According to FullTraffic.net, “Articles should be as long or as short as they need to be in order to hold the reader’s interest. They should respond to the search queries in a thorough and compelling way.” So, what works best for you?
- Long: 600-1,000+ words. As far as SEO goes, longer, interesting content (with relevant key words) is ranked better. Longer content looks more authoritative (e.g. Social Media Examiner), therefore Google likes it. However, it might also be tedious for your readers to get through an entire article of that length.
- Short: 300-400 words. For some, this length is just fine. Personal, photo or coupon blogs can still do well with relatively shorter content. It is also easier for readers to get through a quick post. The sweet spot between long and short is 500 words. Long enough to have substance, but short enough for short attention-spans.
Target audience: Niche or No Niche
Dictionary.com defines niche as, “A place or position suitable or appropriate for a person or thing: to find one’s niche in the business world.” Blogging niches are both valuable and constricting, and there has been talk amongst bloggers about whether it’s necessary to choose one or not.
- Niche: Having a niche may be a positive choice for the life of your blog for one reason: It gives you a spot in the blogosphere to fill. If your niche is Horseback Riding in California, you will stand out from the rest because of your specificity. This also makes reader targeting much easier.
- No niche: Having no niche gives you a broader range of content and readers to work with. However, your one blog may be competing with 10 others because you touch on a variety of topics.
When writing your blog, whether personal or business, keep these options in mind. No one of them is right or wrong, however each one does have its pros and cons. Decide what’s right for your blog, and make that work for you.
Over to you: What kind of blog do you have? A daily, niche-focused blog featuring long articles or just the opposite? Please tell us about your blog in the comment box below.
This is a guest post by Jessica Sanders. Jessica is an avid small business writer touching on topics from social media to telemarketing services. She writes for an online resource that gives advice on topics including payroll processing for lead generation resource, Resource Nation.