For most moms, August means “back-to-school” scramble time. What’s on the school supply list? What new clothes do the children need? Do their shoes from last year still fit? What about their backpacks?
Reviewing deals, lists and flyers and jumping from one store to the next are all part of the excitement and preparation for that first day of school.
You might be wondering how your healthcare brand fits into all this? Well if your audience consists of parents with school-aged children, then it does!
Use your social media platforms to remind busy parents to take care of their children’s health before the school doors open. Why not prepare a back-to-school checklist with the following health tips and publish it on your blog and Facebook page (yes, you may use this one if you like!):
Vaccinations should be up-to-date for all children attending school. Children from four to six should have their kindergarten shots, which include DTaP (diphtheria, tetanus, pertussis), polio, MMR (measles, mumps, rubella), and varicella (chicken pox). By age 11, children should receive their Tdap (booster shot for diphtheria, tetanus, pertussis). Other vaccinations to educate and remind parents about include meningitis, flu, tetanus, hepatitis A, and HPV (human papilloma virus).
#2. Eye care
According to the American Academy of Ophthalmology, more than 12 million children suffer from visual impairment. One in 20 preschoolers is affected, and one in four school-age children also. Squinting, developmental delays, and headaches are possibly caused by poor eye sight. Remind your parent-audience to get their children’s eyes checked before school starts.
#3. Hearing check-ups
A quick check with the audiologist can help prevent some frustration for parents, teachers, and the child too if a hearing problem exists. Pediatricians often provide these screenings as part of their “well-child” check-ups.
#4. Asthma check-ups
Every year, schools ask for a new asthma action plan from pediatricians for children suffering from asthma. This is vital information for the school nurse to have for those youngsters who need inhalers because of breathing difficulties.
#5. Sports physicals
Most school districts require a physical check-up for any student who wants to play school sports such as football, basketball, track, crosscountry, etc.
#6. Special needs
Children with special needs have to go through additional assessments beyond the standard physical or wellness check-ups. These may include IQ tests, speech language assessments, occupational therapy assessments, or physical therapy assessments.
#7. Dental Health
Annual dental cleanings and check-ups to avoid cavities and ensure oral health are essential appointments to make in the summer months. Children below the poverty line are especially at risk for poor oral hygiene and tooth decay.
Many times, parents get so involved in the rush and excitement of getting ready for school that we forget the more important preparations that affect our children’s health and wellbeing. Physicians and medical facilities with parent audiences should consider using social media to provide important back-to-school health tips for busy families.
Over to you: How do you use your social media platforms to educate parents about school health issues?