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4 Tips for Handling Negative Social Media Comments

When it comes to dealing with negative social media comments, more than half of marketers aren’t sure what to do. Recent research published on eMarketer shows only 45% of marketers currently have an effective strategy to deal with negative social media posts; 23% don’t have any kind of plan; 25% are working on getting a plan; and 8% have a plan that doesn’t work. Remember the old saying—no one plans to fail, they fail to plan. Dealing with negative social media posts can be time-consuming and uncomfortable, particularly if you don’t have a written policy for handling them. Rather than waiting until disgruntled customers or anonymous haters (you should be able to tell them apart!) show up, make a plan for handling those situations even before they arise. Here are 4 things you should do to tackle negative social media … [Read more...]

Millennials, Brands and Digital Content [Infographic]

Jay (not real name) is a 26-year old grad student from Chicago. He is single, is active on Facebook, Twitter and Flavors.me. His favorite websites, newspapers, magazines or TV shows are: The Economist, The Onion, Slate.com, Theoatmeal.com, Xkcd.com and Dexter. Jay has this advice for companies who want to truly reach him and his friends: "Take time to engage with us. Don't just push your message, but listen as well. Social media networks make this very easy for you but they're often misused or underused by companies like yours. Prompt a response, a discussion and relate your company to someone's life. Don't be afraid to step outside your specific product and go for the bigger message to which we can relate and participate." Millennial conusmers a.k.a. digital natives, are fast becoming a very influential group of consumers. Brands … [Read more...]

Research Reveals Best Social Media Networks for Content Marketers

Which social media networks are most relevant to content marketers right now? Content marketers need to know where (and how) they should focus their efforts for maximum ROI. This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each. #1: People Spend More Time on Visual Networks It’s impossible to miss the powerful effect of visual content on the social web. It can significantly enhance a brand’s marketing objectives by generating more customer interest and prompting prospects to take desired actions. As an example of the power of pictures, consider that Tumblr, Pinterest and Instagram each gained over 10 million visitors in 2012, thanks to eye-catching content. Numbers from Statista numbers shared on Mediabistro show that users spend more time … [Read more...]

16 Tools to Turbo Boost Your Blogging Process

Do you blog regularly? Are you looking for tools to make the process easier? Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process? In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business. #1: Brainstorm Blogging Ideas When you need inspiration for your next blog post, where do you go? You can avoid blogger’s block by trying out these idea-generators to quickly get your creative juices flowing. How to Use Quora to Cook Up Great Content: Adrienne Erin writes a pretty inspiring post about scanning Quora to find popular conversations and using those topics to create blog content. Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]: Ginny Soskey … [Read more...]

6 Ways to Engage Your Patients on Facebook

Do you have a Facebook page for your medical practice? Are you looking for fresh ideas to quickly ramp up engagement and participation from your fans? There are tens of millions of business pages on Facebook. There’re also those notorious, complex algorithms that mysteriously determine what fans can see or not see on their news feed. Both these factors make it incredibly difficult for page owners like you, to maintain engagement on Facebook. But as a doctor and a business owner you know that Facebook is extremely valuable to your practice. Here are 6 ways to improve engagement on your page. 1.  Post News articles, stories and current events As of December 2013, Facebook updated their Newsfeed algorithm with a requirement of ‘high quality content.’ What this means is that Facebook will start to give more visibility to … [Read more...]

5 Things Highly Effective Content Marketers Do Differently

Are you wondering what the best content marketers do differently? Why not take a peek into their habits and practices, to glean insights that could take your own content marketing to the next level? A while back, Content Marketing Institute and MarketingProfs published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing. On one hand, the industry is still growing and has a long way to go. On the other hand, things are looking up and confidence is growing as many marketers start to get it right! Where Are We Headed? What’s clear from the report is that the most successful B2B marketers are doing more! “More what?” you ask. Well, they’re spending more money, paying more attention to strategy, using more tactics and social media platforms … [Read more...]

6 Ways to Boost Lead Generation with Twitter

The problem with Twitter is figuring out how to separate the wheat from the chaff. With few rules, fewer leaders, and very little structure, it’s not surprising that many marketers don’t know what to do with it. However, generating leads on Twitter can be amazingly effective. Twitter is all about relationship building, which makes it very easy to turn followers into valuable prospects, clients, and brand champions. Generating leads on Twitter is possible when you have a strategy. Here are 6 tips for generating leads with Twitter: #1. Follow selectively Twitter is what you make of it. If you’re not careful, it can lead you down multiple rabbit holes. That’s why you should focus on interacting with people or brands that add value to your business when your aim is generating leads on Twitter. It’s hard to attract and … [Read more...]

3 Lessons on Influence Marketing and the Ultimate Inner Circle

Most senior executives are well acquainted with the concept of influence marketing. The idea is to build relationships with a group of people who are able to sway the buying decisions of your target audience. We’ve been conditioned to thinking of influencers as celebrities, public figures, or Twitter profiles with a Klout score of 70. But these are not the people who influence your customers. In fact, when shopping for your products, prospects are more likely to be swayed by their families, friends, and peers – people with whom they have common interests and a trusting relationship. But since most CEO’s don’t have access to this “inner circle,” what other options do they have? #1. Digital Friends Well the good news is that today’s consumer has a whole new set of individuals and brands that make up their inner circle. This is a … [Read more...]

4 Quick Tips to Get Your Social Media Team Started

Social media teams are becoming more common according to Exact Target's State of Marketing 2014 Report. Out of 2,500 marketers surveyed for their study,  57% of respondents said they have a dedicated team to strategize, execute and steward social media initiatives. Most brands understand that having a dedicated team is key to social marketing success. It’s also clear from the report that "one-person social media teams” are the most common (probably due to small budgets or lack of buy-in from upper management). Of course, having a social media team of more than one person would be great. But don’t be discouraged if you don’t have the budget to make it happen. There are always things you can do to create social media success. However, you also have to adjust your expectations to match the level of investment in your budget and … [Read more...]