With 81 percent of internet users, or 61 percent of all adults, searching online for health information*, doctors and healthcare systems should take advantage of the growing number of “e-patients” – a new generation of internet-savvy patients eagerly participating in their health care through various online avenues. *Source: Pew Internet Research, 2010
Healthcare marketing going social
Two of Cincinnati’s largest healthcare systems know this well, and have launched advertising campaigns ranging from television and radio, to YouTube and social media sites such as Facebook and Twitter.
They include Tri-health which operates Good Samaritan and Bethesda North hospitals, Queen City Physicians and Group Health Associates doctors groups, Hospice of Cincinnati and several other health care units.
Also Mercy Health which operates six hospitals in the region, a doctors group and several long-term care facilities has already experienced a 6% increase in inpatient admissions in their fourth quarter of 2011 compared to the same period in 2010.
This is a sure and growing trend that consumers can expect to see more of in the coming months and years. It is a realization on the part of healthcare marketers that today, nothing is more powerful in terms of attracting new patients as an effective online presence. That means having an engaging website and interactive social media conversations.
Over to you: Does your healthcare organization have a strong online presence? What social platform has been most effective in attracting new patients?