Some of you who know me know that I’m a Food Network junkie. My favorite show these days is ‘Chopped’.
The show is all about skill, creativity and timeliness and the idea is to survive the dreaded ‘chopping block’.
Competing chefs are given some mystery (unfamiliar) ingredients and are asked to create a remarkable three-course meal – one that can withstand the heat of harsh culinary criticism from the show’s judges.
If you’re not experienced in the kitchen, you quickly learn that the mark of a true gourmet chef lies in his ability to create a remarkable dish from unusual and unremarkable ingredients. After all, any one can throw together some jerk chicken and rice.
And so it is with content creation.
Embrace the Challenge
It’s OK to ‘write what you know’ especially if you’re a blogger. But sometimes it’s important for writers and content creators to stretch their limits and step out of their comfort zone.
If a client asks you to write a white paper whose subject matter is totally unfamiliar to you, don’t panic. Use it as an opportunity to improve your skills and gain valuable experience. Sure you’ll have to work much harder, do more research, conduct more interviews and rewrite the draft a dozen times.
But that’s how you become a remarkable writer, not just a good one.
I challenge you to take on more challenging writing projects this year – the kind that are vastly different from the ones you’re used to. Ones that’ll make you nervous.
You’ll be surprised how well you’ll do once you remove the mental obstacles.
Are you a remarkable writer? If not, what’s stopping you?