No writer wants to think of themselves as unproductive.
But from time to time it happens to the best of us and I…blame it on the Internet.
Facebook, email and everything in between will conspire to consume our attention, yet we ourselves must create content that is worth other people’s attention.
The problem is that attention is hard to get (and retain). You don’t want to disappoint your readers by giving them something useless and risk losing their readership forever.
And so you must plan to write and publish the kind of content where every word is read and your relevance as a writer is established.
That’s why you cannot neglect the editorial calendar. It is your content publishing plan.
As a writer and a content marketer, you must learn to think like a publisher in order to preserve the quality, integrity, consistency and relevance of your content.
Publishers use an editorial calendar to provide an overview of the content that they plan to publish by day, by week and by month. It’s a good idea to map your content up to 30 or even 45-days out.
A simple editorial calendar will show dates of the month (including holidays, events, and other important days that may affect your content), the topic and a brief overview of content to be published on those days (click to enlarge image).
It will also ensure that you’re on schedule to produce interesting articles.
If you’re serious about creating quality content then consider using this ‘productivity tool’ to help you attract the right readers, provide relevant content to your readers, and ultimately attract customers.
Over to you: Have you been using an editorial calendar to plan your content? Has it made you more productive or successful in your writing?