The biggest challenge that all content marketers face is creating a steady flow of compelling content that attracts and retains customers and prospects at every stage of their buying cycle. (Source: Content Marketing Institute/ MarketingProfs)
The problem is that there is so much competing content on the Internet that it’s difficult for content marketers to cut through the noise and say something interesting that will cause people to stop and take note.
In this insightful article by Heidi Cohen of Content Marketing Institute, she introduces 7 ways to develop content that will pull in those prospects, meet their content needs, and do so at exactly the right time that they’re ready to receive it! Heidi understands completely the road-blocks that content creators face on a day-to-day basis and she offers valuable solutions to this universal problem.
Find out how to make this happen for you by reading the full article…
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