Tomorrow I’ll be heading off to BlogWorld L.A. on my second content-related conference this year.
This past summer, I was pleased to attend ‘Content Marketing World,’ the first ever content marketing conference in the U.S. If you were there, or know someone who was, then you already know how impressive and successful that event was.
And so it is with very high expectations that I prepare for BlogWorld. Here’s what I’m expecting from this event:
To learn something new
Frankly, this is ‘numero uno’ on my list. I expect to learn stuff that I don’t already know.
There’s more to blogging than writing a good article. Blogging requires knowledge of the technical processes that make an article more findable, readable, understandable, actionable and sharable. I’m looking forward to discovering more about some of these processes and to fill the gaps where I am lacking.
To hear from successful and seasoned bloggers
Closely tied to the first point is that I want to hear from seasoned bloggers. I want to know what they’re doing to make their blogs successful.
Bloggers such as Brian Clark (Copyblogger), and Darren Rowse (Problogger) are at the very top of my list. But I’d also like to discover other successful bloggers who I probably haven’t come across before. It’s always fun to meet new talent in the industry and to know what they’re doing differently from others.
To hear about different blogging formats
One of the things I hear often as a blogger is to ‘change things up‘ a little bit. Sooner or later people get tired of the same format and want to see new things on your blog e.g. video, audio, infographics, interviews and so on.
This is certainly an area in which I could use some help. So I’m hoping to discover other formats that might suit me and my audience as well.
To learn how content curation helps bloggers
Content curation is emerging as an important blogging strategy. On this blog, I usually post two original articles and one curated article each week. However, I’d like to get a better understanding of how curated content benefits you – my audience.
That’s one of the reasons I’ve arranged to meet with Kate Brodock, who is the Executive Director of Digital and Social Media at Syracuse University. She will be speaking specifically on the subject of content curation.
To find out if scores really matter
I don’t pay too much attention to Klout scores, Alexa rankings and the like. I prefer not to obsess with numbers that have no real impact on the financial aspect of my business. But am I wrong to be detached? I don’t know. That’s what I want to find out at BlogWorld.
Do scores mean anything? Why should I care about something that doesn’t translate into cash? I’m hoping someone will talk about this.
To meet new blogger buddies
Last but certainly not least, I’m looking forward to meeting and networking with other bloggers.
A couple of months ago, I joined a small tribe of bloggers that supports each other by sharing one another’s content. Since then, my blog posts have gotten more visibility and more re-tweets than when I worked as a lone ranger. A supportive blogging community is a resourceful way to push your content and making it visible to more readers.
Over to you
What about you? Are you going to BlogWorld? Or, if you were going to go, what would you expect from it? Please share your thoughts in the comment box below.