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6 Reasons to Write your Business Success Story

the pursuit of happyness

the pursuit of happyness

When his wife leaves him, a struggling salesman takes custody of his son and begins a heart-wrenching, life-changing journey that takes him from public bathrooms to private boardrooms.  That was Chris Gardner’s success story and it was a powerful one!

Success stories are the simplest, most powerful sources of motivation that we have .  They say to us, “If he could do it, I sure the heck can too!”

That’s why writing your business success story is so important.  It’s a story that shows how your organization helped a customer to get out of a difficult situation and achieve real life-changing success!

Here’s 6 reasons to write your story:

  • By showing how you helped your existing clients, your story helps prospects to understand a complex business problem that they’re experiencing themselves.
  • Your story generates compassion because your reader might have faced a similar problem that your client faced in the story.
  • It is credible because it represents a real-life situation as opposed to the one-sided claims made by your brochures.
  • If your success story can demonstrate ROI (e.g. profits directly attributed to your solution) then it presents a compelling case for others to adapt your solution as well.
  • Success stories demonstrate your client’s satisfaction.
  • Everyone loves a good story.  A good story helps your reader to take the first step in making a decision towards your solution, in anticipation of experiencing similar success.

Do you have a business success story that you would like to share?  We’d love to hear it!

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