Do you curate content from other sites on your own blog?
If so, you’re probably doing it one of two ways. Either you’re just posting excerpts (not the whole thing!) of other people’s articles and including a link back to the original source (this is actually called content aggregation).
Or you’re posting excerpts of other people’s articles and adding your own commentary to provide additional insights and context to the article (true content curation).
The first method offers some value to your audience in the sense that you’re doing a lot of the heavy lifting on their behalf thus giving them a quick resource for keeping up to date with relevant content. In exchange they rely on you to point them in the right direction for content on a particular topic(s). See Alltop.com as an example.
The second method offers even more value (to your audience and to you!) because adding your voice and unique perspective to the curated article tells people why the topic is important and also positions you as a trusted thought leader and expert in that area.
If you’re curating content on your website, here are 6 best practices to ensure that you’re delivering maximum value to your audience:
- Make sure the excerpt from the original source is not too long
- Include your own commentary to give insight and guidance to your audience
- Turn off your ‘no-follows’ – the no follow attribute on hyperlinks tells search engines not to give SEO credit to the site you have linked to. Don’t use no-follows on links to the original publisher.
- Make your commentary longer than the excerpt because it reduces the amount of duplicated content and is thus better for SEO value.
- Re-title the article so that you’re not competing for the same title on search engines.
- Share only the thumbnail size of the original image unless you have permission to share the full-size image
For more content curation tips check out Curata’s blog.