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5 Ways Hospitals Can Use Facebook Timeline for Content Marketing

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Many of you have had a chance to play around with Facebook Timeline on your personal profiles.

But by March 30th 2012, Facebook will roll out Timeline for business pages as well. Timeline will change the design and layout of business pages and make them look like personal profiles. Here’s what they will look like:

University Hospitals’ Facebook Timeline

The new focus will be to make your content more compelling by using visual elements to tell your corporate story i.e. content marketing. Hospitals will have a great opportunity with Timeline to share some of their history, their current activities and perhaps even their vision with their fans by using photos, videos, apps and company milestones.

Essentially Timeline will give hospitals (and all brands for that matter) a blank template and a chance to share how their story has been built up over the years.

Here are 5 ways that hospitals can use Timeline for content marketing (i.e. to tell their corporate story)

#1.Timeline Cover Photo

The new Timeline cover photo will give you a banner space of 851 by 315 pixels across the top of your new page to create a visually stimulating narrative that symbolizes what your hospital is all about.

Keep in mind that with the elimination of welcome tabs (customized landing tabs for brand new visitors) your Timeline cover photo is the first thing that new visitors will see on your page.

Make sure that it is a vibrant image that intrigues your visitors from the get go. Some experts suggest that you should change your Timeline cover photo every so often to keep things fresh and interesting.

#2. Larger, Highlighted and Pinned posts

To help you tell your corporate stories, pictures and videos will now be larger and more eye-catching. You will also be able to highlight a story by clicking the star icon (on the top-right corner of a post) so that it spans all the way across your Timeline and therefore captures even more attention.

Another new feature is that you will now be able to pin a story to the top of your Timeline for up to one week. To do this you will click the pencil icon on the top-right corner of your post and select ‘Pin to top’. This will give more emphasis to your story as it remains pinned to the top of your Timeline for a longer period of time.

Pin a story to the top of your Timeline for greater emphasis

#3. About Section

While this section is not new, it has been given more prominence right below your new profile picture. Be sure to provide a concise and accurate description of your hospital and to include relevant keywords and your website url as well.

#4. Milestones

The Milestones feature is new and will enable you to highlight the most important dates and events in your hospital’s timeline.

For example University Hospitals Timeline illustrates dates when they received some of their biggest donations, when they were featured on the news, pictures of a new medical center under construction, stories of collaboration with other brands for community development programs, short video clips of patient testimonials and many other stories.

Keep in mind that because your fans’ posts are in a different area of your Timeline, your Milestones will be more focused on your story and so you should make sure that they are visually interesting to draw more fans to them.

#5. Tabs and Apps

While many brands are upset about the disappearance of their custom landing tab (or welcome tab) the new apps are an opportunity for you to be more creative with your hospital’s branding.

For starters, choose your most engaging apps and display them prominently where fans can see them. Consider making one of your apps a welcome app and illustrate it with a label that says ‘Welcome’.

Use an eye-catching image and rename the app with a call to action

Then re-name the app with a call to action such as ‘Click me!’ And because you can change the position of (some of) your apps, be sure to give the welcome app a prominent place where fans can see it and click on it.

Key Takaway

The new Facebook Timeline for pages is finally here and it is here to stay. While some of the changes it brings are frustrating, be encouraged that you now have a great opportunity to tell your corporate story in a more creative and unique way.

The more you can make your Timeline visually appealing, the more successful you will be in telling your hospital’s story on Facebook.

Over to you: Has your hospital switched over to Timeline for pages? How have you used the new features to tell your story? Please share in the comment box below

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healthcare marketing

The Top 10 Healthcare Marketing Strategies

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The Top 10 Healthcare Marketing Strategies

The healthcare industry is ever-changing, and so is healthcare marketing. What worked last year may not work this year, and what works this year may not work next year. That’s why it’s important to stay on top of the latest healthcare marketing trends and strategies.

To help you do that, we’ve put together a list of the top 10 healthcare marketing strategies of 2020.

1. Personalized Marketing

One of the biggest healthcare marketing trends of 2020 is personalized marketing. Thanks to advances in technology, it’s now possible to personalize your marketing messages and content to a much greater degree than ever before.

2. Account-Based Marketing

Another big healthcare marketing trend of 2020 is account-based marketing (ABM). ABM is a targeted marketing approach that focuses on key accounts that are most likely to convert into customers.

3. Patient Engagement

One of the most important aspects of healthcare marketing is patient engagement. In 2020, there will be a greater focus on engaging patients through digital channels such as social media, email, and text messaging.

4. Content Marketing

Content marketing will continue to be an important healthcare marketing strategy in 2020. The key is to create high-quality, informative, and engaging content that will help you attract and retain patients.

5. Search Engine Optimization

Search engine optimization (SEO) will continue to be an important healthcare marketing strategy in 2020. The key to success is to create keyword-rich content that is optimized for the search engines.

6. Social Media Marketing

Social media marketing will continue to be a powerful healthcare marketing tool in 2020. The key is to use social media to build relationships with patients and create a community around your brand.

7. Email Marketing

Email marketing is another important healthcare marketing strategy that will continue to be effective in 2020. The key is to create email campaigns that are targeted, relevant, and engaging.

8. Pay-Per-Click Advertising

Pay-per-click (PPC) advertising will continue to be an effective healthcare marketing strategy in 2020. The key is to create ads that are targeted and relevant to your audience.

9. Referral Marketing

Referral marketing is a powerful healthcare marketing strategy that can be very effective in 2020. The key is to create a system that incentivizes patients to refer others to your practice.

10. Traditional Marketing

While digital marketing is taking over, traditional marketing techniques such as print advertising, direct mail, and television advertising will still be effective in 2020. The key is to use these techniques in a way that complements your digital marketing efforts.

Keep these healthcare marketing strategies in mind as you plan your marketing efforts for 2020. If you need help getting started, contact a healthcare marketing agency.

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healthcare marketing

The Importance Of Marketing In The Healthcare Industry

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The Importance Of Marketing In The Healthcare Industry

There’s no question that marketing plays a vital role in the success of any business, and the healthcare industry is no different. In fact, given the highly competitive nature of the healthcare industry, effective marketing can mean the difference between success and failure.

The first step in any successful marketing campaign is to identify your target market. Who are you trying to reach with your marketing efforts? Once you’ve answered this question, you can begin to develop a marketing strategy that will resonates with your target audience.

The next step is to create a strong branding strategy. Your brand is what sets you apart from your competitors, so it’s important to make sure that your branding is on point.Your branding should reflect the values of your organization, and it should be consistent across all of your marketing materials.

Once you have your target market and branding strategy in place, you can begin to develop your marketing mix. This mix will include the various marketing channels that you’ll use to reach your target market. Some common marketing channels in the healthcare industry include online advertising, direct mail, public relations, and events.

Finally, once you have your marketing mix in place, you need to make sure that you’re tracking your results. This will help you to see what’s working and what’s not, and it will allow you to make necessary adjustments to your campaign.

Marketing is essential to the success of any healthcare organization. By taking the time to develop a strong marketing strategy, you can ensure that your organization is on the path to success.

The healthcare industry is one of the most important industries in the world. It is responsible for the health and wellbeing of billions of people. Marketing plays a vital role in the healthcare industry. It helps to raise awareness of the importance of health and wellbeing and encourages people to take action to improve their health.

Healthcare marketing can take many different forms. It can be used to promote healthy lifestyle choices, to raise awareness of health risks, to encourage people to get vaccinated or to take up screening tests. It can also be used to promote the work of healthcare professionals and to encourage people to use particular healthcare services.

Healthcare marketing is a complex and challenging task. It requires a deep understanding of the needs and motivations of different groups of people. It also needs to be sensitive to the often sensitive nature of health issues.

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healthcare marketing

The Impact Of Marketing In The Healthcare Industry

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The Impact Of Marketing In The Healthcare Industry

In a world where the average person is bombarded with over 5,000 marketing messages each day, it’s no wonder that healthcare marketers have to work hard to cut through the noise and reach their target audiences. But what exactly is healthcare marketing, and how does it differ from traditional marketing?

Healthcare marketing is the process of creating and executing a plan to promote a healthcare product or service. This can include everything from developing a new marketing strategy to creating and placement of advertising, public relations, and social media campaigns.

While the goals of healthcare marketing may be similar to other industries (increasing awareness, generating leads, boosting sales), the strategies used to achieve these goals are often very different. This is because the healthcare industry is heavily regulated, which means that healthcare marketers have to be very careful about the claims they make and the messages they send.

In addition, the healthcare industry is complex, with a wide range of stakeholders, including patients, doctors, insurance companies, and government agencies. This complexity means that healthcare marketers have to be very strategic in their approach, carefully crafting messages that will resonate with each of these different groups.

Despite the challenges, healthcare marketing can be extremely effective. When done well, it can help healthcare organizations to achieve their business goals, while also making a positive impact on the lives of patients.

If you’re interested in learning more about healthcare marketing, we’ve put together a list of resources that can help.

The healthcare industry is one of the most important and largest industries in the world. It is also one of the most complex and rapidly changing industries. This complexity is due to the many different types of products and services that are offered, the numerous regulations that govern the industry, and the constantly evolving technology.

The healthcare industry is also one of the most competitive industries. There are many different types of healthcare providers, from large hospital systems to small clinics, and each one is competing for patients. Marketing is a critical tool that healthcare providers use to reach and engage potential patients.

Healthcare marketing has evolved significantly in recent years, thanks to the growth of digital marketing and the rise of social media. These changes have made it possible for healthcare providers to reach a larger audience and to better target their marketing efforts.

Digital marketing in healthcare has a number of advantages. It is more cost-effective than traditional marketing methods, it is more targeted, and it provides healthcare providers with a way to track and measure results.

Social media is also playing a big role in healthcare marketing. It provides a way for healthcare providers to connect with potential patients and to build relationships. Social media can also be used to promote health awareness and to educate patients about healthy living.

The impact of marketing in healthcare is evident in the way that it is changing the way that healthcare providers reach and engage with potential patients. Marketing is no longer a one-way street; it is a two-way conversation. Healthcare providers who embrace digital marketing and social media will be well-positioned to succeed in the new healthcare landscape.

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