Twitter. It’s a great tool for social media marketing if you know how to use it. But medical professionals and doctors may be resistant to using Twitter for a variety of reasons.
One is that they really don’t have the time to sit behind a computer desk and ‘tweet’ when they have real patients to take care of. Another reason doctors might resist Twitter is that it appears to be too disorganized, unstructured, and difficult to monitor.
But doctors who are expert Twitter-users will tell you that Twitter is worth taking the time to figure out especially because of its potent ability to amplify your voice above and beyond your current audience.
Here are 5 tips to help you start tweeting successfully:
#1. Be the expert that you are
As a medical professional, you have to be careful about the content that you share. Never, ever post any kind of patient information. Remember that Twitter is a public site and everything you share will leave a permanent trace on Google. Offer your expert knowledge and information that interests your target audience. Also be sure to provide relevant links to posts and articles that are pertinent to your work. Educate!
#2. Know your audience
Are you a pediatrician? Understand that your audience is comprised mostly of parents with young children and also other doctors or students with related interests. Once you understand who your audience is, then share with them information that helps and educates them.
#3. Keep it simple
Speak to the everyday person. Don’t use medical jargon and big words on Twitter. A new mom may not know the jargon that you know and might quickly tune out or lose interest in your message. By using vocabulary that most people understand you can reach a larger audience.
#4. Be relevant
Make sure your posts provide interesting and valuable information to your followers. They will appreciate your efforts and retweet your posts. This is an important step in building your community. By providing significant information to your target audience your followers will suggest your Twitter feed to other people with similar interests.
#5. Reach out to other professionals
Follow other healthcare professionals with similar audiences. Share information and possibly work together on creating educational articles. Retweet their information, and they will retweet yours. But be aware that Twitter can be a time-waster if you don’t know what you’re doing. So be sure to follow only those who add value to your work and feel free to ignore all others.
Twitter may seem to be an overwhelming and unstructured environment when you first start out. With time and patience you will discover that it is one of the best ecosystems on the Internet to discover and interact with interesting people in your field, as well as to amplify your own voice and reach a much bigger audience than you would have otherwise. For doctors, it is a great place to educate and share important information with your community.
Over to you: What kind of content do you usually share on Twitter?