Businesses like yours have a new imperative these days: they must develop content that will draw people to their sites.
The goal is to create and share content that your customers (and would-be customers) will find valuable, seek out and want to consume.
In a recent post on the 10 rules marketers can’t afford to break, Scott Maxwell wrote, “Your content is at the core of all of your marketing.”
But that poses a tricky situation for a lot of marketers, doesn’t it? For many, things like content creator, writer and videographer aren’t business skills they’ve traditionally needed or nurtured.