Google recently moved to upgrade its social networking system, which included a lot of changes to the Google+ platform.
One of the biggest changes that Google made was to open up opportunities for organizations to create business profiles by setting up pages dedicated to their company information.Â Although some may question the true value of this social media option,Â Google+ pages could actually make a huge difference in your businessâ€™ Internet presence.
Image Credit: Shashi Bellamkonda
Here are 5 reasons why your business should consider using Google+:
#1. Advertising and analytics
Google analytics has a better grasp of the way Internet traffic flows in and around your site than other social media platforms and can target users across multiple social media services.
#2. Location and map services
Google Places almost immediately joined up with Google+ as a way for users to â€œcheck inâ€ and keep their followers up to date on location specific events.Â Because these services are tied, anyone running a Google Maps search may see results from business with Google+ profiles in their search results.
Because Google already owns Google Checkout, it could easily integrate this service into Google+ business profiles so that users could purchase goods or services without going through a third-party commerce tool.
#4. Internet search
Google is a leading search engine and as such, they can integrate Google+ profiles into the results of their search queries without issue.
#5. Near field communication (NFC)
If NFC payments pick up steam as they have been on track to do, businesses with Google+ profiles may be able to set up a mobile payment system for their products and services which would allow users to pay automatically over their handheld device.
Although several of these points are based on potential services, Google+ profiles are closely linked to one of the largest and most widely used search engines available.Â Even if social media is not your specialty, you should consider setting up Google+Â business pages and utilizing related services as they become available.
Over to you: Are you using Google+ for business? What benefits have you noticed so far? Please share your thoughts in the comment box below.
Carlos is an experienced legal blogger who writes for the personal injury lawyers of Morris James LLP. He is also a regular contributor to endertonlaw.com