So you started a blog for your medical practice because you knew you should—you wanted to engage with your clients and increase your exposure and network with prospects, and you hoped the blog would help you do that.
But now that you’ve got it running, you’re feeling stuck: how often are you supposed to post on this thing? Is it really important to do it three times a week or more, like some people say? And, look, you’ve got patients to care for. How are you supposed to keep up?
Here’s the good news: when it comes to your medical practice blog, the old adage is true: quality is more important than quantity. You’ll go a lot farther, both with prospects and results, if you write less and market more. Here’s why:
#1. Focus on Your Practice
It’s very possible, in this world of constant updates and changing news feeds, to get so caught up with being fresh and new that you can lose sight of the heart of your business: caring for patients at your practice. Remember that your blog is meant to supplement your practice and its marketing, not replace it. That’s why posting less frequently is OK.
#2. Higher Quality
If posting less frequently helps you put more time into the posts you do write, it’s worthwhile—because you can make your writing more relevant and helpful, thus attracting more consumers, reader interest and better traffic over time. How much time are you putting into your posts now? Would putting more time into research improve the quality of your content, and if so, how could that improve your blog results?
#3. Engaged Readers
Most of us have unsubscribed to a blog or two because we got sick of all the updates. And in truth, it’s uninspiring, too-frequent content that turns away readers, not infrequency. So to keep your subscribers, give them informative, relevant information once in a while rather than ho-hum posts every day.
#4. More Time for Marketing
Posting less frequently does more than give you time to write better blog posts—it also frees you up to focus on other projects, such as guest posting on other sites or using social media to bring in new traffic.
#5. Clearer Message
Too much posting can make it hard for readers to understand your message, as they’re overwhelmed by too much information that is hard to organize and make sense of. It’s better instead to take the time to create focused, specific articles that will more clearly get your message across.
While it’s true that every niche is different, in the realm of medical practice blogs, it’s safe to say that posting less often, but with higher quality, is a good path to take.
What do you think? Have you seen success with this strategy on your site? Or could moving towards this plan of action improve your blogging results? Please share your experience in the comment box below.
This is a guest post by Shanna Mallon. Shanna is a writer for Straight North, a Chicago Web design company. Straight North provides website design, SEO, branding and other Internet marketing services for various B2B clients, like specialists in credit card processing restaurant industry.