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5 Practical Tips to Prioritize Your Marketing Efforts

Last week, I attended an SBA training session for business management and leadership personnel. I’d like to share some of the wisdom that I gleaned at that meeting. When it comes to planning your marketing strategies consider these five tips to make your efforts less daunting:

  • Don’t bite off more than you can chew
    Whether or not you have a well documented Marketing Plan, you still have to bite at it one chunk at a time. “That big plan can be broken up into small steps and you can take the first step right away”_ Indira Gandhi. The important thing is to be action oriented. Determine which initiatives you need to tackle first and dive in!

  • Fewer priorities enable greater progress
    You and your team will easily lose direction if there are too many priorities. Remember, too many priorities equals no priorities, equals exhaustion! Focus on the most important thing!

  • If you can’t communicate which priorities matter most, don’t expect your organization to align around them.
    If you must have more than one priority, then be sure to let your team understand the order of importance. You might want to assign each priority with a ‘Relative Importance vs Relative Urgency’ tag. If the survival of your business depends on cold calling for example, that activity earns a ‘high importance-high urgency’ tag while social media marketing earns a ‘high importance-low urgency’ tag.

  • Adapt our marketing initiatives to your overall vision
    Marketing is not an end in itself. It is a journey that hopefully takes you to the destination that you want (vision). To that end, be flexible with your marketing initiatives pumping up the ones that work, and disposing of the ones that don’t.

  • “No matter how carefully you plan your marketing goals, they will never be more than pipe dreams unless you pursue them with gusto.” _ W.Clement Stone

    Are there any other methods that have worked for you? Please share, we’d love to hear from you!

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