Social media teams are becoming more common according to Exact Target’s State of Marketing 2014 Report.
Out of 2,500 marketers surveyed for their study, 57% of respondents said they have a dedicated team to strategize, execute and steward social media initiatives.
Most brands understand that having a dedicated team is key to social marketing success. It’s also clear from the report that “one-person social media teams” are the most common (probably due to small budgets or lack of buy-in from upper management).
Of course, having a social media team of more than one person would be great. But don’t be discouraged if you don’t have the budget to make it happen. There are always things you can do to create social media success. However, you also have to adjust your expectations to match the level of investment in your budget and team. Whether your team is comprised of one person or more, here are 4 quick tips to get them started:
#1. Begin with a strategy
Know what you want to accomplish from social media and choose your social networks wisely. Hint: You don’t have to have a presence on ALL social networks just because that’s what everyone is doing. However you do have to be where your customers and your target audience are.
#2. Create a workflow process
Schedule some time each day for routine social media activities (e.g., listening and monitoring, posting updates, networking and so on). The more you repeat these tasks, the better you’ll get at them.
#3. Develop quality content
You’ll need to create original content on a regular basis (e.g., blog posts, images, videos, graphics, etc.). Even with a small budget, you can get other people to create high-quality content for you by using a service like Fiverr. You can also get free images from Flickr, Photopin, or Wikimedia Commons.
#4. Get the word out
Let your co-workers and customers know that you have a Facebook page or a Twitter profile. Encourage them to engage with the company on these channels.
It’s also a good idea to join an online community where you can tactfully get the word out to others (without spamming them). The more value you add to their conversations, the more receptive they will be to discovering and engaging with your online brand.
What did I miss? What other tips can you share with social media teams that are just starting out?