Are you struggling to attract more people to your medical website? Do you feel frustrated that nothing you’ve tried is working?
If so, you should know that you’re not alone. This is a common problem but one that’s easy to fix.
In a perfect world you would set up an eye-catching medical site, fill it with great content and watch the mob descend from all over the web.
But it doesn’t quite work that way. Overnight successes rarely happen and in fact the common experience is one of frustration when at first your community has only a handful of people. But that’s not a bad thing. In the early days a small community is great for getting to know your members more intimately so that you can provide content that is tailored to suit their needs.
However you don’t have to wait forever for your community to grow. Here are three things you can do right away to get things moving along.
#1. Use the right keywords and phrases
You want to use keywords and phrases that your community would naturally use when they’re searching for your type of service. One common mistake that many medical websites make is to use keywords or phrases that sound unnatural or manufactured.
For example if you’re talking to someone face-to-face and they tell you that they’re looking for an ENT doctor, they won’t say ‘I’m suffering from a respiratory illness‘ or ‘My child has an airway disorder‘ but rather something more natural like “Timmy has an ear ache“ or “My allergies are acting up again”. See the difference?
Once you’ve figured out some common phrases that people use to find your service, be sure to use them in your blog posts and article titles, in your headings or subheadings and at least 2-3 times in a 500-word article. However from time to time you can try to introduce new keywords e.g. ‘ear inflammation’ or ‘sinuses’ in order to reach totally new audiences.
#2. Create Likeable Content
While keywords are important likeable content is even better. No matter how hard you try to attract search engines, if the content you offer is not engaging, useful and even likeable your efforts are useless.
What kind of content will your community like? Well first of all, create content that your audience will relate to because it helps to solve their problems. So if you’re the ENT doctor from the previous example, you can write about the benefits of flu shots, provide tips about natural remedies, or how to care for a child with asthma. Another thing is to write content that is ever-green i.e.content that will remain relevant year in and year out. Content that is based on current news and trends will only last so long before it becomes completely irrelevant.
Don’t forget too that if people enjoy reading your content, they also share it with their followers on Twitter where the same article will get re-shared and re-tweeted over and over again. Which leads me to the next point.
#3. Use Social Media to invite new members
Twitter is one of the best social media tools for bringing more people to your website. If you’re not using it, here are some reasons why you should.
To find new followers on Twitter, look for people who have a lot in common with what you’re doing. So again using the ENT doctor as an example, you would look for people who are interested in health, people who follow blogs similar to yours, and people who discuss a range of these illnesses on Twitter (By the way you may use a hashtag i.e. the “#” sign infront of a word e.g. #asthma, #allergies, #flu and so on, to discover people who are discussing these topics).
Twitter search (http://search.twitter.com) also allows you to search for people, names, phrases and words. So if you type in ‘allergies’ in the search field, you will discover all the people who are talking about allergies. Ideally these people will follow you back.
So be active and curious on social networks and people will also be curious and interested in following you back to see what you’re doing in your community. Once you have enough followers your job is to continue to provide great content, keep conversations alive and discuss some fun things too once in a while.
Finding more members for your website is not hard if you know what you’re doing. These three principles provide the basics of growing your website audience. Even so it does not mean that success will come over-night. What it means is that with patience and perseverance, you’ll be well on your way to attracting more people to your medical website.
Over to you: What have I missed? Have you tried other tips to attract people to your website? Please share your experience in the comment box below.