Why is it that the same 15 people appear to interact with your Facebook page?
Last time you checked you had over 400 fans, but where are they? Hmmm….
It looks like you might have a problem with Edgerank? Edgerank is literally the ‘rank’ or score that Facebook gives each piece of content that you publish on your wall – text updates, photos, videos, and links.
That rank determines whether your published items will show on other people’s newsfeed (this is important because fans consume your content through their newsfeed, not on your fan page).
Newsfeed consists of ‘TopNews‘ and ‘More Recent‘ feeds. TopNews is the more valuable section of Newsfeed. If your page has a high edgerank then your content is visible to a larger number of people through their TopNews. If your page has a low edgerank then your content has little or no visibility on their TopNews – heck it might not even make it to their ‘Most Recent’ feed!
How is my Edgerank determined?
Well it depends on three items:
- Whether your fans interact with your content regularly (more interaction pushes up your rank).
- Type of interaction – a comment is more desirable than a simple ‘Like’ so more comments on your wall also push up your rank.
- The freshness of your content – people like to consume new content so it’s important to update your page regularly. Old news doesn’t help your overall ranking.
So what are some ways to improve my Edgerank?
- Always like your own content first;
- Post very short text updates – 10 words or less;
- Ask short interesting questions e.g. “How much time do you spend on Facebook?”;
- Don’t automate posts via third-party apps – Facebook practically erases them from TopNews;
- Talk about Facebook – people on Facebook are there because they love Facebook – they’re more likely to respond to that conversation;
- Celebrate your fans – birthdays, appreciation day, shout outs, thank yous etc.;
- Photos attract comments so post lots of photos and encourage fans to post interesting photos as well;
- Try different posting times and days e.g. If you’ve been posting on weekdays only try Saturday mornings as well. The results may surprise you!;
- Post simple “Did you know?” type of facts – e.g. “Did you know polar bears roll in the snow to clean off their fur?” #engagingstuff;
- Ask for Likes – go ahead and ask people to like, comment or share your content – most people are very gracious;
- Ask fans to help you brainstorm an idea – this is called crowdsourcing and your fans will love to offer their opinion;
- Target posts to fans in specific locations – e.g asking your fans in the UK if they’ll be attending the Royal Wedding;
- Update your page every single day;
- Invite an interesting personality to do a live Q&A on your wall (make sure to promote this event way ahead of time so that fans can know what’s coming);
- Have contests and promise to giveaway fun prizes!
One last thing. Edgerank has nothing to do with the number of fans you have. A small page with highly engaged fans will have more visibility than a ‘bigger” page with little or no fan interaction. So the important take-away message here is to post content that attracts high interaction and to encourage your fans to ‘Like’ or comment on your content.
What techniques are you using to attract fan interaction on your Facebook page?