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graph showing how marketers deal with negative social media feedback

4 Tips for Handling Negative Social Media Comments

When it comes to dealing with negative social media comments, more than half of marketers aren’t sure what to do.

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Millennials, brands and digital content

Millennials, Brands and Digital Content [Infographic]

Jay (not real name) is a 26-year old grad student from Chicago. He is single, is active on Facebook, Twitter and Flavors.me. His favorite websites, newspapers, magazines or TV shows are: The Economist, The Onion, Slate.com, Theoatmeal.com, Xkcd.com and Dexter.

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Ryan Gosling hey girl meme

Research Reveals Best Social Media Networks for Content Marketers

Which social media networks are most relevant to content marketers right now?

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Hubspot Blog Topic generator

16 Tools to Turbo Boost Your Blogging Process

Do you blog regularly?

Are you looking for tools to make the process easier?

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Thumb with post it notes

6 Ways to Engage Your Patients on Facebook

Do you have a Facebook page for your medical practice? Are you looking for fresh ideas to quickly ramp up engagement and participation from your fans?

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man in shirt, tie and boxing gloves

5 Things Highly Effective Content Marketers Do Differently

Are you wondering what the best content marketers do differently?

Why not take a peek into their habits and practices, to glean insights that could take your own content marketing to the next level?

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Twitter scrabble

6 Ways to Boost Lead Generation with Twitter

The problem with Twitter is figuring out how to separate the wheat from the chaff.

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an influencer showing the direction

3 Lessons on Influence Marketing and the Ultimate Inner Circle

Most senior executives are well acquainted with the concept of influence marketing.

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Passing the relay baton

4 Quick Tips to Get Your Social Media Team Started

Social media teams are becoming more common according to Exact Target’s State of Marketing 2014 Report.

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Twitter, tweets, birds on a line

The Ultimate Guide to Using Twitter For Your Dermatology Practice

Are you interested in learning how to promote your dermatology practice on Twitter?

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content curation_2

6 Content Curation Tips for Delivering Maximum Value to Your Audience

Do you curate content from other sites on your own blog?

If so, you’re probably doing it one of two ways. Either you’re just posting excerpts (not the whole thing!) of other people’s articles and including a link back to the original source (this is actually called content aggregation).

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Facebook for Medical

6 Tips for Using Content Marketing & Social Media for Any Doctor

Are you a doctor who’s interested in learning how content and social media marketing can help grow your practice?

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Eavesdropping

Social Listening: Consumers Don’t Like It and What Your Brand Should Do About It

It’s common for companies to listen to conversations on social media. This way, they can understand consumer opinion about brands, products, and services.

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an example of sponsored content on Forbes.com

The Key to Success with Sponsored Content

The use of sponsored content (also known as native advertising**) is on the rise, though not many brands understand exactly what it is, how it works, or who is currently using it.

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How traditional news media outlets cover the topic of 'digital health.'

How the Media Covers Digital Health Topics

The digital health revolution is empowering people to better track, manage, and improve their health.

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7K0A0788

Most People are Consumers Not Creators of Social Media Health Content

Happy New Year and best wishes for 2014!

I thought I’d kick off the New Year discussing an interesting online trend – that most people are consumers rather than creators of health-related social media content.

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